A world where high-quality cannabis is accessible to all patients who need it to maintain or improve their quality of life.
To establish a dependable seed-to-wholesale supply chain system for high-quality cannabis raw materials so that licensed producers, pharmaceutical companies, manufacturers, and distributors worldwide have the supply-chain certainty they need to produce high-quality cannabis products at scale for their patients and customers.
We lead efforts at the critical intersection of government, research, and medicine to create a reliable global cannabis market.
We use innovation as the driving force behind our research and development efforts and consider it integral to meeting ever-growing demand.
We maintain the highest ethical standards in the industry through our policies and procedures.
We consider quality to be at the heart of all of our efforts and products.
We bring value to the communities in which we operate, and we uphold socially responsible policies with our partners, employees, and suppliers.
Chief Executive Officer and Founder
Richard founded Plena Global in 2017 to organize the world’s medical cannabis trade and ensure patients have access to the medications they need. Prior to founding Plena, Richard was founder and President of analytics company Enquisite, founder of digital marketing company Metamend Software & Design Ltd., where he remains Chairman, and entrepreneur-in-residence at the University of Victoria’s Gustavson School of Business. Richard holds a B.A. from McGill University.
Jef is a seasoned management consulting practice leader and private equity operating principal with experience leading several multi-billion dollar integrations, carveouts, divestitures and post-close value creation programs. He specializes in partnering with CXOs to identify opportunities and risks during diligence, support the execution of complex transactions, and identify and implement sustainable growth and operational improvement initiatives.
Chief Financial Officer
Stefan joined Plena Global in 2018. Prior to Plena, Stefan was a partner at Ernst & Young where he oversaw the firm’s Technology and Financial Services groups. Stefan is a Certified Public Accountant and holds Bachelor and Master's degrees in Accounting and Finance from The University of Texas at Austin, McCombs School of Business.
COO & CFO, South America
Matthew joined Plena Global in 2019. Prior to Plena, Matthew was Chief Financial Officer at Diageo Colombia. Matthew holds B.A. and Master’s degrees in International Affairs from Columbia University in New York. He also holds an M.S. in Accounting from Fairleigh Dickinson University’s Silberman College of Business.
Chief Strategy Officer
Stefan joined Plena Global in 2019. Prior to Plena, Stefan co-founded Phytoplant Research SL, which was granted the first research license for medicinal cannabis in Spain. Stefan also served as Chairman of the Board of Vivacell Biotechnology España SL, a privately held preclinical stage drug development company. Stefan holds a Swiss degree in Hospitality Management and an Executive MBA from the Chamber of Commerce in Sevilla, Spain.
Director of Public Policy and Health
Raquel joined Plena Global in 2018. She is a medical doctor dedicated to endocannabinology, President of the Uruguayan Society of Endocannabinology, board member of the International Association for Cannabinoid Medicines, and member of the International Cannabinoids Research Society. She has also been an advisor to the National Board on Drugs and the Institute of Regulation and Control of Cannabis in Uruguay. Raquel holds a M.D. from Facultad de Medicina at Universidad de la Republica.
Director of Horticulture
Steve joined Plena Global in 2018. Steve has been a medical cannabis designated grower under Canada’s Access to Cannabis for Medical Purposes Regulations (ACMPR) for over a decade and a medical cannabis growing consultant under Marihuana for Medical Purposes Regulations (MMPR) for over five years. Steve studied commerce at Marianopolis College and horticultural science at L'Institut de technologie agroalimentaire.
Global Head - Comply
Karl joined Plena Global in 2019. Prior to Plena, Karl was Managing Counsel, Commercial at Marathon Petroleum Corporation, where he specialized in commercial negotiations, trading, governance, infrastructure support, corporate and commercial strategy, global logistics, commercial advice, and litigation. He has also held roles as Senior Counsel with Mercuria Energy Trading, Inc. and General Counsel and Chief Compliance Officer with Westport Petroleum Inc. Karl holds B.A. degrees in Economics and Political Science from UCLA and a J.D. degree from Loyola Law School Los Angeles.
Chief Technology Officer
Greg joined Plena Global in 2018. Prior to Plena, Greg advised the Premier of British Columbia as President of British Columbia’s Premier’s Technology Council. He also co-founded Canada’s Digital Technology Supercluster, an institution accelerating intellectual property development in British Columbia. Greg holds a B.Eng. in Chemical Engineering from the Royal Military College of Canada and an MBA from City University.
Chief Commercial Officer
Matt joined Plena Global in 2019. Prior to Plena, Matt guided four companies to successful exits as an operator in addition to advising and serving as a board member to numerous other businesses. Matt holds a B.A. in Business and Economics from Lafayette College and an MBA from the University of Oxford.
Chief Information Officer
Trevor joined Plena Global in 2019. Prior to Plena, Trevor served as CFO & COO at e-commerce analytics firm Terapeak Inc. and eBay Canada Technology Ltd. He holds a B.Com. from the University of Victoria and obtained his CPA (Canada) designation with KPMG LLP in 2007 and his CPA (Illinois) designation with DMCL LLP 2010.
Head of Legal and Corporate Development
John joined Plena Global in 2018. Prior to Plena, John was a securities law partner with BCF Avocats d'affaires in Montreal and founder of Newhouse Counsel, a legal services boutique providing general counsel and securities law services. He has served on the board of numerous publicly listed companies. John holds a degree in Economics and Political Science from McGill University along with an LL.B. and LL.M. from Université de Montréal.
Vice President, Colombia
Tony joined Plena Global in 2018. Prior to Plena, Tony co-founded Econnabis, a Colombia-based medical cannabis company and now wholly-owned Plena subsidiary. Prior to this, Tony established the first medicinal cannabis clinic in Barcelona. He holds a B.A. in Marketing and Finance from IDC Herzlia.
Head of Lab Services and Compliance
Victoria's experience includes the management of one of Health Canada’s first accredited laboratories for cannabis testing, the management of multiple extraction facilities, and has worked as an independent consultant for a number of cannabis businesses. Victoria holds a Bachelor of Commerce with a specialization in International Business from the University of Victoria, Gustavson School of Business.
Director of Extraction
Xavier joined Plena Global in 2018. Prior to Plena, Xavier was a Director of R&D at Phytoplant Research. He is a member of the Spanish Cannabinoids Research Society and the International Cannabinoids Research Society. Xavier holds a B.Sc. in Biology from the University of Barcelona, a Master’s degree in Pharmacology, and a Ph.D. in Health and Life Sciences from the University Pompeu Fabra.
Director of Operations
Kate joined Plena Global in 2019. Prior to Plena, Kate was the Global Marketing Manager at pharmaceutical companies AbbVie and Gilead Sciences. Kate holds a B.MSc. in Pharmacology from the University of Western Ontario and a Masters of Public Health from Lakehead University.
Director of Partnerships, Europe
Ashlea joined Plena Global in 2018. Prior to Plena, Ashlea worked as Head of Partnerships at Sullivan & Stanley and was co-founder and Director of London Food Month. Ashlea holds a Bachelor of Business from La Trobe University in Melbourne.
Head of Partnerships and Government Relations, Colombia
Mauricio joined Plena Global in 2018. Prior to Plena, Mauricio co-founded Econnabis, a Colombia-based medical cannabis company and now wholly-owned Plena subsidiary. He also founded the Colombian Cannabis Producers Association, ASOCOLCANNA.